Look and Feel Descriptions
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It's important to establish general look and feel goals early in the project. Though highly subjective, listing words can be helpful. Here's a list to stimulate thought.
Clients:
Let me know what words or phrases describe the look and feel appropriate to your project.
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beautiful
pretty attractive pleasant soothing clean tasteful elegant minimalist spare subdued understated mysterious rich dense intense |
memorable
placid serene inspiring intellectual thoughtful sensual erotic serendipitous expressive emotional whimsical fun lighthearted exciting compelling bold in your face dramatic challenging |
engaging
intriguing absorbing gamelike adventurous a journey linear narrative movie like cinematic comic strip magazine like storylike international casual formal charming politically correct irreverent environmental culturally sensitive childlike |
©Terry Burkes '94-2004
Site design and maintainance Terry Burkes
