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PetStore's
Online Magazine Note: PetStore.com's website is now closed. |
PetStore.com
Website - ecommerce, emagazine, educational
I was brought in as Creative Director to help train, develop and guide the inhouse web development team, and segue the website to a fresher look and feel from the existing overly stiff and corporate one. Because the company imposed a hiring freeze, I ended up in the dual capacity as Sr. Designer, and redesigned many of the site's landing pages, and created a whole online magazine section.
The priorities: Create a fresh approachable, personable series of articles based on whimsically written content, that showcases the grooming retail product line. Friendly soft colors also compatible with the existing Petstore menu bars and Venus DiMilo painting were utilized. I chose a conceptually whimsical, yet slightly sophisticated approach using artistic gallery style imagery. The targetted consumer was assumed to be upscale and educated, and with a certain sense of humor and pluck. Hense, I created Doggie DiMilo, and Kitty DiMilo images for the pet makeover articles, and style conscious pet for the rest of the section.I was pleased to utilize my illustration skills by creating photorealistic animals (Doggie DiMilo was originally started with a photo of a dog head... I added the rest of the body and blowing fur) and integrate them into painterly backgrounds (such as in the chaise lounge scene with langorously reclining dog). Intense and creative color correction was necessary to make all the photos share the same warm inviting whimsical tone as the text and paintings. Targeted toward 800x600 and larger display monitors, with fairly fast download scenarios. Executive Producer: Sherry Miller |
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